BLACK | THE ABSENCE OF COLOR 


Black is associated with power, fear, mystery, strength, authority, elegance, formality, death, evil, aggression, authority, rebellion, and sophistication. It represents strength, seriousness, power, and authority. Black is a formal, elegant, and prestigious color. Overall, it is a mysterious color that is typically associated with the unknown or the negative. Black also means power, control, and is known to be intimidating, unfriendly and unapproachable, because of the power it radiates.

It can prevent two-way communication because of the negative impact. In western countries, black is the color of mourning, death, and sadness. In many cultures black symbolizes sophistication and formality, but it also represents death, evil, mourning, magic, fierceness, illness, bad luck, and mystery. In the Middle East black can represent both rebirth and mourning. In Africa, it symbolizes age, maturity, and masculinity.


How “Black” affects you:

The color black affects the mind and body by helping to create an inconspicuous feeling, boosting confidence in appearance, increasing the sense of potential and possibility, or producing feelings of emptiness, gloom, or sadness. It makes you feel hidden and unnoticed in the crowd; it provides a restful feeling of emptiness and opens the door to mystery and prepares you for the unknown. Authoritative and powerful, the color black can evoke strong emotions and too much black can be overwhelming.


The “fifty” shades of Black:

Black is the ultimate darkest color. It is the result of the complete absence or complete absorption of light and contains no shades in its purest form.

Sources: Bourn Creative, and Jacob Olesen (Color Expert); Shutterstock.com


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