BROWN | THE COLOR OF EARTH


Brown is the color of our soil, growth, fertility, and earth and is comforting and nurturing. It also represents wood, stone, wholesomeness, reliability, elegance, security, healing, home, grounding, foundations, stability, warmth, honesty, stability, dependability, and approachability. It is a natural, neutral color that is typically associated with the seasons of fall and winter. While it is sometimes considered dull, it also represents steadfastness, simplicity, friendliness, dependability, and health. Thus, it is associated with the concepts of “all-natural” and “organic.”


How “Brown” affects you:

The color brown affects the mind and body by creating feelings of wholesomeness, stability, and peace. Brown provides feelings of organization, history, and connection, as well as cozy feelings of relaxation and warmth. Brown is a stable and grounded color that is believed to help you feel like you fit in and belong.


The “fifty” shades of Brown:

Light brown is friendly, welcoming, honest, sincere and genuine. Dark brown is strong, but sometimes also sad and depressing. Beige is considered practical, reliable, conservative and loyal.


Sources: Bourn Creative, and Jacob Olesen (Color Expert)


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