YELLOW
YELLOW | The color of happy feelings
Yellow means the color of hope and happiness. However, has conflicting associations. On one hand yellow stands for freshness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but on the other, it can represent a lack of bravery.
Yellow gemstones are believed to aid in clarity for decision-making, boost concentration, increase energy, and offer relief from burnout, panic, nervousness, or exhaustion.
In some cultures, yellow represents courage, such as in Japan. In India, yellow is the color of the merchants. In Germany, yellow represents envy, but in Egypt, it conveys happiness and good fortune.
Yellow “as a person”
Spontaneous and unstable. It loves challenges, especially the mental kind. It is a great speaker, networker and journalist, who all work and communicate on the mental level. The color yellow is the scientist, who constantly analyze things and look methodically on both sides of a case, before deciding. Yellow is also the entertainer, comedian and clown.
How “Yellow” affects you
The color yellow helps activate the memory, encourage communication, enhance vision, build confidence, and stimulate the nervous system. The color yellow inspires thought and curiosity and it is creative from a mental point of view – the color gives new ideas. The yellow color helps us find new ways of doing things.
If yellow is overused, it can have a disturbing effect. For example, it is a proven fact that babies cry more in rooms painted yellow. Too much yellow causes loss of focus and makes it hard to complete a task. Too much yellow also can cause people to become critical and demanding. Too little yellow causes feelings of isolation and fear, insecurity, and low self-esteem. A lack of yellow can cause one to become rigid, cunning, possessive, or defensive.
The “fifty” shades of Yellow
Dark yellow represents caution, jealousy, decay and disease. Light yellow is associated with intelligence, freshness and joy.
Sources: Bourn Creative, and Jacob Olesen (Color Expert)